Your Proven
Growth Partners
We help companies, organizations, start-ups, and founders sort out what’s blocking their progress, then remove it as an outsourced fractional or full-time professional management team member.
Hope is not a strategy. Neither is denial… Let’s do something different. Together.
If you want polish, hire a consultant.
If you want progress, work with people like us who’ve been through the fire and came out building stronger.
We don’t claim to have all the answers. But we do have the scars, the stamina, and the framework to help you grow with fewer missteps.
And if growth is your obsession like it is ours—well, you’ve come to the right place.
About
We’re not consultants. We’re operators with battle scars.
We’ve been where you are. We’ve made the hires that sank momentum. Taken money from the wrong investors. Launched products too early, then too late. Built features nobody used. Spent when we should’ve saved. Burned through cash, ran out of it, and pitched until someone finally said yes.
And after all of it—we still built companies that grew.
That’s why companies, start-ups, and organizations come to us. Not for theories. Not for a deck of pretty slides. But for real, lived experience that keeps them from repeating the mistakes we’ve already paid for.
We know what not to do. More importantly, we know what good looks like.
Whether you need a fractional management team or a hands-on full-time partner, we roll up our sleeves, steer you clear of landmines, and accelerate what’s already working.
Trusted by companies to identify and remove obstacles that strangle growth.
In early-stage companies, the ones we see are directional in terms of what to focus on versus how.
In later stage, the leadership team is consumed by raising capital, building new products, strategic partner outreach, and the daily calamities pushing them farther away from customers.
Spears Group can stand in as an outsourced fractional, interim, or longer-term CXO, giving the leadership team a breather from all the doing and allowing them to concentrate on what really matters: customer success.
Services
Fractional Leadership
(CEO / COO / CXO)
Hands-on expertise at the time it is needed
Our team has led companies through every stage: formation, launch, pivot, expansion, and exit including turnaround. We know what it takes to keep momentum up without wasting time.
As your CXO we focus on the operation so you can concentrate on customers.
Advisory Services
With every engagement we bring the insight and best practices having done it before:
• Company Formation: Documents and valuation.
• Capital Raise: Guidance for pitching, deck, and ask.
• Financial Modeling: Short-term and Long-term.
• Go-to-Market: Strategies and systems to reach and attract customers.
• Software Product Development: There is no other priority than finding out what customers really want.
Special Projects
One off or ongoing projects as needed:
• Raising Capital: Be the Front-Man.
• Business Development: Expand customer base.
• Channel Marketing: Develop new segments.
• Reseller Networks: Expand distribution footprint.
• Operations: Modernize Systems.
• Corporate Development: M & A.
Start With a 15-Minute Call
Clients We’ve Partnered With
Case Studies
Software Development
Created a white label ecommerce reordering platform from napkin sketch to 5,000+ active users across the US and Canada for B2B 2-step distribution industries (from manufacturers to distributors). Led capital raise and product development as CEO.
International Business Development
Appointed worldwide representative for this Brazilian reseller of soybeans, wheat, corn, and sugar. Performed international business development concentrating on European, African, and Asian buyers, securing executed contracts exceeding $1.8 billion.
Role includes setting price per metric ton, negotiating contracts, handling in-country trucking logistics within Brazil, and bulk loading of ocean vessel at loading port.
Media & Publishing
Complimented the founder team in the role of Advisor preparing capital raise materials – pitch deck, executive summary, operations, and financial model. Spears Group secured the initial investment to fund the ONN Digital Television Series Pilot. Odd News is syndicated on MSN and launched its first website property June 2025.
Manufacturing & Distribution
Formed and operated outsourced sales agencies serving over 81 manufacturers consisting of software, healthcare supplies, industrial parts, mechanical equipment, furniture, refrigeration and ventilation systems. Expanded USA reseller, architectural design networks and direct selling channels to Fortune 500 companies winning Annual Outstanding Achievement Awards.
Investment Committee
Elected to Investment Committee serving 4 years helping Startups prepare to raise outside Capital. Mindshare is an invite-only network of 1,100+ CEOs of high growth, tech startups. It serves as a support network for leaders of companies from seed stage to exit.
Construction Management
Managed large-scale renovation and new construction projects for Hilton, Sodexo, ExxonMobil, National Archives, US State Department, Georgetown University to name a few. Roll outs: a 400+ Marriott Courtyard specialty refrigeration equipment and 150+ Sheetz C-Store custom stainless refrigeration and ventilation systems – one store installed every 10 days on average over a 5-year period.
Featured Case Study
Challenge
Hesco, a leading food service supplier, needed a modern reordering solution after its previous system was discontinued. Sales teams were spending too much time on manual order entry, and customers were frustrated with inefficiencies. Hesco needed a platform that would streamline reorders, improve accuracy, and free up sales staff to focus on growth.
Solution
Spears Group partnered with Atero to design and roll out a personalized reordering platform for Hesco’s customers. Acting as operators, we guided product fit, helped manage adoption, and ensured the system addressed both sales team efficiency and customer satisfaction.
Key features included:
Customized catalogs with approved products, pricing, and images.
Simplified reordering that reduced manual tasks and errors.
Personalized customer portals for easier onboarding and account management.
Results
The impact was immediate and measurable:
Sales revenue from customers using Atero doubled in year one, and doubled again in year two.
Hesco’s sales team consistently added 2–3 new customers per month.
Order accuracy improved, returns decreased, and customers reported a smoother, more reliable experience.
Client Feedback
“Atero has streamlined everything. Fewer returns from customers sticking to approved products and our sales teams now focus on selling instead of order entry. It’s a win all around.”
— Tyler Synuiga, Sales Manager
Summary
By embedding into Hesco’s operations through Atero, Spears Group helped transform reordering into a growth engine. The project shows how the right systems — backed by operator-led execution — can free teams from inefficiency and accelerate revenue.
Your Chief
Advocate Officer
George Spears
President
Frequently Asked Questions
What makes Spears Group different from traditional consultants?
We’re operators with battle scars. We know what not to do. We steer you clear of landmines and accelerate what’s already working and remove what isn’t. We keep you from repeating the mistakes we’ve already paid for.
What is a fractional CEO or COO?
A fractional leader is an experienced executive who steps into your company part time or for a defined period. You get senior-level leadership and execution without the cost or commitment of a full-time hire
What types of companies do you work with?
We work with companies of all sizes and across different industries.
How long does an engagement usually last?
It depends on the need. Some projects last a few months, others a year or longer. Our role is to step in, execute what’s needed, and then transition responsibilities to a permanent leadership team.
What is price range?
Pricing is based on the agreed Scope of Work and the outcome to be achieved.
Can you help with raising capital?
Yes. We have experience preparing pitch materials, building financial models, and leading capital raises. We also help ensure that funding is used strategically for growth.
What industries do you specialize in?
Our work spans technology, healthcare, government, manufacturing, distribution, commodities, media & publishing.
What is the first step to begin working with you?
Start with a 15-minute discovery call. We’ll discuss your challenges, goals, and what kind of support will make the most impact.
What is Founders Trap?
The “founder’s trap” is when a company founder becomes a bottleneck for growth because they fail to delegate and empower others, leading to a business that is overly dependent on them.
Can you handle International Agricultural Commodities?
Yes. We’ve handled bulk metric ton ocean vessel quantities of soybeans, wheat, yellow corn for human consumption and animal feed originating from South America with destinations to Europe, Africa and Asia.
What is The Cycle of Performance
It is a framework we use to guide teams through the four stages of transformation.
Starting at:
Step 1) Being unconsciously Incompetent (don’t know what we don’t know)
Step 2) Being consciously Incompetent (now know what we don’t know)
Step 3) Feel the turning point (start seeing a taste of tangible results)
Step 4) Self-actualization (where the team embodies the identity they have been striving to achieve).
Will you serve on Board of Directors?
Yes. We have deep experience serving on commercial for profit and national not for profit Board of Directors.
Testimonials
“I have known George Spears for over six years and can attest to his professionalism, integrity, and expertise in commodities such as sugar, avocados, oil, corn, and soybeans. He is an accomplished contract specialist, an honest broker, and always conducts himself as a true gentleman. I recommend the Spears Group without reservation.”
John Murphy
Retired Director, U.S. Customs & Retired LtCol, U.S. Marine Corps
“I have had the pleasure of working with George and the Spears Group for over a year now. George is a world-class professional and is an invaluable Advisor to our firm, and to our Portfolio Companies. George has the uncanny ability to take a fresh look at our ventures and help them to get “unstuck”, especially with regard to Capital Raising and Go Forward Strategies. I would highly recommend George and his team at Spears Group, but selfishly, I don’t anyone else to know how good they are!”
Jeff Hokenson
CEO | Hokenson Group
“I have known George Spears for five (5) years as a trusted business colleague as well as a trusted friend. I have worked closely with the Spears Group on multiple types of transactions and business opportunities. I can confirm the exceptional levels of professionalism, work ethic and superior work product that has been provided to me. I can say, without hesitation, I wholeheartedly recommend George Spears and Spears Group for the engagement of a multitude of business services they provide.”
Mark Holden
Vancouver, BC
“Working with George Spears has been an absolute pleasure. From the very beginning, he demonstrated the highest level of professionalism, care, and integrity. George is not only deeply knowledgeable in his field but also takes the time to listen, understand, and ensure that every detail is handled with excellence. What stood out most to me was his genuine kindness and the respect he shows throughout the process, which made the entire experience smooth and stress-free. I am truly grateful for his support and would wholeheartedly recommend him to anyone seeking a trustworthy and exceptional professional.”
Patricio Rodrigues Crespo
PGRC Investments
“George Spears exemplifies entrepreneurial brilliance. As CEO of ATERO and head of the Spears Group, he has demonstrated exceptional vision in transforming B2B commerce through his revolutionary SaaS platform that has fundamentally changed how businesses approach online reordering. His core competence lies in his extraordinary ability to identify patterns and opportunities before market trends emerge. With over three decades of experience, George possesses a rare combination of strategic foresight and tactical execution that consistently delivers measurable results. His ATERO platform isn’t just innovative technology – it’s a testament to his deep understanding of enterprise pain points and his ability to architect elegant solutions. George’s management acumen is unparalleled. He builds and leads high-performance teams with precision, fostering cultures of innovation while maintaining operational excellence. His track record includes successful capital raises, strategic M&A activities, and scaling multiple ventures from concept to market leadership. His professionalism sets the gold standard in every engagement. George approaches complex business challenges with analytical rigor, delivers on commitments without exception, and maintains the highest ethical standards that have earned him recognition as an award-winning CEO. What truly distinguishes George is his intellectual brilliance coupled with practical wisdom. He doesn’t just solve problems – he reimagines entire business models. His extensive network and industry influence have opened transformative opportunities for our organizations. I recommend the Spears Group without reservation to any organization seeking breakthrough growth and competitive advantage. George’s vision, expertise, and leadership represent the apex of business excellence.”
Khalid Anjum
Titan International Group LLC & Expert IT Global LLC
Contact Us
Request a brief call to share where you are today and what growth could look like with the right support. You’ll speak directly with a company builder who’s helped businesses scale.